Privacy Policy.

What we collect

• You and your athlete. Your name, email and phone. Your athlete's name and age. If you write to us, whatever you choose to put in the message.
• Booking. The session you picked and when.
• Enrollment. The plan you chose, your start date, an emergency contact, your media release choice, and your signature on the agreement together with the version you signed.
• Payment. Card details are typed into a form hosted by Stripe and never pass through this site. We only learn whether a payment worked, the amount, and the last four digits.
• Automatically. Pages you opened, the link or ad that sent you here, a session id, your IP address and your browser type.

We do not collect your date of birth, government ID or health information through these forms, and there is no password to create.

Your athlete's information

We train children. That means we hold a child's name and their age, and we treat that as the most sensitive thing on this site.

• We collect it from you, the parent or legal guardian, never from the child. There is no login, no account, and no page on this site meant for a child to fill in.
• We do not knowingly collect personal information directly from a child.
• We do not sell your athlete's information, and we do not send it to any advertising company. Not their name, not their age.
• Photos and video are a separate, optional choice you make in the enrollment agreement, and you can change it at any time by telling us.
• We use their details to place them in the right group, to coach them safely, and to talk to you about their training. Nothing else.

If you believe a child has given us information without your involvement, email info@byanymeanstoronto.ca and we will delete it.

How we use it

• To book, confirm and run trials and training sessions.
• To put an athlete in the right group for their age and level.
• To reply to you, and to follow up if you started a booking and did not finish.
• To take payment, run your membership, and send receipts and billing notices.
• To reach an emergency contact and get care if your athlete is hurt.
• To keep a record of the agreement you signed.
• To understand which of our ads and pages bring families to us. See Advertising and this site.

Who else sees it

We run on software other companies provide, so your information reaches them for the thing you asked for to work. None of them may use it for their own purposes.

• Our member platform, where contacts, bookings, memberships and payment records live.
• Messaging and email services, so a coach can confirm your session and text or email you.
• Stripe, which takes payment and receives your name, email and payment details directly.
• Meta, which receives information about your visit and, when you submit a form, a scrambled copy of your name, email and phone. Nothing about your athlete. See below.
• The law, if we are required to hand something over or need to protect someone's safety.

We do not sell your information. We do not give your phone number or your text message opt in to anyone else for their own marketing, ever. The only company that receives your contact details for advertising purposes is Meta, in the scrambled form described below, and only to measure our own ads.

Advertising and this site

We advertise on Facebook and Instagram, so this is the one place where information about you leaves this site for an advertising company. It happens in two ways and we would rather spell out both than gloss them.

In your browser

This site runs the Meta pixel on every page. It loads before anything else does. It tells Meta that a browser opened a page here and records a few specific moments: opening a page, submitting the free trial or contact form, and completing an enrollment payment. It sets a cookie so Meta can recognise the same browser again, and Meta receives your IP address, your browser type and the address of the page you were on.

From our server

We also send Meta a copy of those same conversions from our own systems, using Meta's Conversions API, because ad blockers stop the browser copy for a large share of real visitors. Both copies share an id so Meta counts one event, not two.

This copy carries more than the browser one, and you should know exactly what. When you submit a form, we send Meta your name, your email address and your phone number. They are scrambled into an irreversible code first, so Meta cannot read them and can only check whether the code matches an account it already has. We do this so we can tell which ads actually bring families to the gym. It is still your information leaving this site, and calling it anything softer would be dishonest.

Nothing about your athlete is ever sent to Meta. Not their name, not their age, not their school, not what they do in a session. Nor is anything you type into a message box. Only the parent contact details above, and only from a form you chose to submit.

To stop the browser side, block advertising cookies in your browser or use Meta's own ad settings. To stop the server side, tell us: see Your choices.

Checked live on this page: 1 Meta pixel active (id 1692167884521071).

Texts and email

Giving us your phone number means agreeing to be texted about your athlete: confirmations, reminders, schedule changes, billing notices, and sometimes news about the program. Message frequency varies and message and data rates may apply.

• Reply STOP to any message to stop them, or HELP for help.
• Every marketing email has an unsubscribe link.
• Agreeing to marketing messages is not a condition of booking a trial or enrolling.
• Opting out of marketing does not stop messages about your own membership, like a receipt or a failed payment notice.

Your choices

Whatever the law requires of us, here is what we will do when you ask, because it is your information and your child:

• Tell you what we hold about you and your athlete, and who it has reached.
• Give you a copy of it.
• Correct anything that is wrong.
• Delete it, apart from records we have to keep, such as payment and tax records and a signed agreement.
• Stop the advertising sharing described above, so nothing further about you goes to Meta from us.
• Stop the messages, by text, by email or by telling us.

We are an Ontario business, so our handling of personal information is governed by PIPEDA, Canada's federal privacy law (the Personal Information Protection and Electronic Documents Act). If you are ever unhappy with how we answer one of these requests, you can raise it with the Office of the Privacy Commissioner of Canada.

Asking changes nothing about your athlete's place, their price or their coaching. As the parent or legal guardian you make these requests on your athlete's behalf, and only you can.

Email info@byanymeanstoronto.ca or call (289) 816-6569. There is no form. We may ask a question or two to check it is really you before we hand anything over, and requests are handled by hand by someone here.

Keeping it, and keeping it safe

We keep your information while you are with us and for as long as we need the records afterwards. Payment and tax records and signed agreements are kept as long as the law requires. Enquiries that never became a membership are deleted once we would no longer reasonably follow up.

The site runs over an encrypted connection, payment details go straight to Stripe and never touch our systems, and only people who need to see your records can. No system is perfectly secure, and we will not pretend otherwise. If something goes wrong that affects your information, we will tell you.

Changes and contact

We may update this page as the academy changes what it does. The version on the site is always the current one, and if we change something significant we will say so on the page.

Questions about this page, or a request about your information, go to a person, not a form:

• Email info@byanymeanstoronto.ca
• Call or text (289) 816-6569